Speedod has become in the last year to the largest animals supply and food in Israel’ with more than 200 branches across the country.
When Speedog approaches us we got more than happy to help but when we started to work together we found out that there isn’t any uniform branding and different design to a whole bunch of stuff but nothing indecisive so our job at first was to make order out of chaos.
So that order will keep remaining we made clear rolls.
The brand book is more organize and neet which is necessary to a brand so big as Speedog, it has to be consistent such as the shop in Dimona to Tel-Aviv.
The colors of the brand we already had from old usages in the logo and the commercials inside the store, we just give it more “edge” that way it will all work together and fit for our needs.
To continue with the branding that we created we decided on a new language that will transfer back to the client about the brand.
we took the slogan of the company “understand animals” and to add something fun and lit that scrolls around the animal’s kingdom with character and personality that every animal lover will connect such as funny pitchers of them in some human situation.